What we do:
We work with political campaigns (candidates, PACs, super PACs, ballot initiatives), legislative caucuses, and advocacy groups to provide data-driven, precinct-level outreach and messaging strategies. We also design and deploy strategies to mobilize and engage voters/constituents.
We provide three broad-level services:
Our metrics of success are defined by our proprietary model of voter/constituent engagement.
- We understand what motivates people to vote and engage in civic activities.
- Our data nerds use science to identify patterns that guide our efforts.
- We run 48-hour experiments that enable us to close ineffective tactics quickly.
- Our creatives are true, outside-the-box experience designers.
- We connect the dots between the ground game and the digital game.
- We incorporate the voters’/constituents’ own words in our messaging.
- We help campaigns spend less money while reaching more voters or constituents.
What you should do to win in a smart and cost-effective way:
Ask these questions —
- Are you utilizing the energy of today’s Democrats?
- Do you know where your voters/constituents get their information? Who they trust? Whether they believe “fake news”? Are you addressing problems related to both misinformation and lack of information?
- Are you learning about your voters on an ongoing basis and taking steps to engage them?
- Are you regularly and effectively using “listening sessions”?
- Are you using state-of-the-art techniques to leverage digital and social media channels? Are you succeeding in reaching the right people with the right message at the right time?
- Are you utilizing trusted digital surrogates? Do they publish on your behalf and amplify your message?
If you said “no” to any of the above questions, then contact us.